Liberty, Empathy, Equality
Lotoya
Gender: Female
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Age: 63 years old
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Country: Greyland
Status: Married to Herbert, he also lives in Greyland and they have been together for 44 years
Demographic data
Betty Grey
Social class: Upper middle class
Family: 3 children of their own,
and 2 children adopted from Marnia because there is a lot of violence. She is also very grateful for her 11 grandchildren
Profession: A retired theatre-manager, and she still weekly pays a visit to her old theater
Goals
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To learn about and explore as many cultures as possible
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Enjoy the life to the fullest
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To be actively empathic with people who have other beliefs
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To contribute to a clean climate
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To learn more about the beliefs of the younger generations
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To take part in positive actions that are happening in the world
Needs
Lifestyle
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A place where she can enjoy nature and be at peace with herself
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To talk to people who have a great history /story
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To be surrounded by people who don’t judge other people and are open-minded
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To see other country than her
own Greyland
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Smoker (but not really addicted)
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Many hobbies : yoga, fishing, painting, gardening, playing music and theatre
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Extra-curricular activities : volunteer work with people with problems, babysitting
Likes & dislikes
Personality
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Nature and animals
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A strong morning coffee
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Healthy food
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Relaxing
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Discover the world
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Kids
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Garbage in nature
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Strict rules
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Being late
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Her man’s snoring
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Extravert
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Creative
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Helpful
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Peaceful
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Lively
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Sincere
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Generous
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Empathetic
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Clever
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Optimistic
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Sensible
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Down-to-earth
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Even-tempered
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Ambitious
A day in the life of Betty
Betty likes to wake up around 6:30 for an early yoga session during sun rise. Afterwards she makes a healthy breakfast for her and her husband Herbert. Only on Sundays does she make a huge healthy breakfast for her husband and children. They like to drink a good cup of coffee in the morning on their porch to start off the rest of their day. During their coffee they gently greet every person who passes by their house, because everyone in their street knows them. Now and then people stop at their house to have a little chat.
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Around 11:00 am Betty goes to a talking group where she speaks an hour or two with the members. In that group people with psychological problems talk about their experiences, thoughts and feelings.
After that Betty likes to have lunch near the beach to have some fresh air and enjoy nature. She thinks this is absolutely necessary because of the heavy stories she hears during the talking group sessions.
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In the afternoon she likes to spend her time in the garden where she has her vegetable garden. Now and then her children join her after school. When she’s done with gardening she likes to pay a visit to the theatre of which she had been the owner / manager for many years. The people who work there are very diverse : some belong to the LGBT community.
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At night Betty likes to read books about cultures that are different from hers. She likes to be very open-minded and get to know and understand every culture.
Customer journey
Radio
Website
Sees advertisements
Trip to lotoya
Jewellery
Cornx
Ya-museum
Tv spot
Search further information
Make people
curious
Understanding our lifestyle
Acceptance towards our people
No war
needed
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